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Hal Varian (Google Chief Economist): “Now, the time of micromultinationals”

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Hal Varian is professor at Berkeley and the chief economist of Google. Among other thing, he briefly explains the concept of micromultinational. Today, a company of 5 people can have the same spread as a multinational, thanks to the democratization of communication tools. It's something that wasn't possible 10 years ago. Video interview at the Lisbon Council, Brussels.

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